One of the most surprising sub-genres is the Indonesian "Mukbang" (eating show). Creators like Ria SW have turned eating massive portions of spicy noodles and fried chicken into a national pastime. The sound of crunching, the sweat from sambal, and the casual conversation style make these videos hypnotic. For rural Indonesians or overseas workers (TKI) missing home, watching someone eat Penyet chicken is a form of comfort therapy.