Move over broad stereotypes; 2026 is the year of hyper-niche personas.
The "Fancy Warteg" (upscale traditional food stalls) has become a major trend, where youth seek traditional flavors in a "cozy" and "Insta-famous" atmosphere.
Move over broad stereotypes; 2026 is the year of hyper-niche personas.
The "Fancy Warteg" (upscale traditional food stalls) has become a major trend, where youth seek traditional flavors in a "cozy" and "Insta-famous" atmosphere.