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During the show’s run, Google searches for "cordyceps" rose 300%. News outlets ran stories linking the show’s fiction to climate change and viral outbreaks. By linking entertainment to legitimate scientific popular media, HBO made the show feel terrifyingly real.

Popular media doesn't just reflect culture; it actively shapes it through several key drivers: Effect of online video infotainment on audience attention vixen220204evaelfiexxx1080phevcx265pr link top

Popular media is often moderated by "cultural gatekeepers" or influencers. By collaborating with creators who already have a foothold in popular media, entertainment brands can find an organic entry point into specific subcultures. During the show’s run, Google searches for "cordyceps"