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The contemporary wellness industry promotes a lifestyle of proactive health management, encompassing diet, exercise, mental health, and self-care. Concurrently, the body positivity movement challenges societal beauty standards, advocating for acceptance of all body shapes, sizes, and abilities. While seemingly aligned in their pursuit of well-being, these two frameworks often conflict. This paper explores the intersection of body positivity and wellness lifestyle, analyzing their synergies (e.g., intuitive eating, Health at Every Size) and their inherent tensions (e.g., wellness as a vehicle for weight stigma, moralizing food, and aesthetic goals). The paper concludes that a truly inclusive wellness model requires decoupling health behaviors from body size and rejecting the moral hierarchy of bodies.
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