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The barrier between our professional lives and our digital lives has dissolved. Your social media content is now the front porch of your career. It invites people in, gives them a sense of who you are, and signals whether they should trust you.

Some sample social media posts that incorporate these features:

If you are still treating your social media like it is June 23, 2018—posting once a month, apologizing for self-promotion, and keeping your professional opinions to yourself—you are committing .