The pandemic forced a massive shift in how we consume entertainment and Bollywood cinema. OTT giants (Netflix, Amazon Prime, Disney+ Hotstar) became the new landlords. This has led to two distinct trends:
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In recent years, Bollywood cinema has gained immense popularity globally, with films like "Slumdog Millionaire" (2008), "The Lunchbox" (2013), and "Dangal" (2016) achieving critical acclaim and commercial success. The worldwide box office collections of Bollywood films have increased significantly, with many movies now releasing simultaneously in India and international markets. The pandemic forced a massive shift in how