A Rock must be a project with a clear finish line. "Improve customer service" is not a Rock. "Implement a chatbot and reduce ticket response time to 2 hours" is a Rock.
Why do 70% of digital transformations fail? According to the Mindshop framework, the failure occurs in the . mindshop 431
To make the metaphor actionable, imagine a short regimen one might follow at Mindshop 431: A Rock must be a project with a clear finish line