The summer of 2018 was a transitional period for how audiences interacted with media, moving from passive viewing to active participation. Interactive Storytelling
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This was a milestone moment for how music was consumed. The "challenge" format on Instagram and the nascent TikTok (which had recently merged with Musical.ly) showed that "popular media" was now being dictated by user-generated content rather than just radio play. 4. Gaming: Fortnite and the "Battle Royale" Fever The summer of 2018 was a transitional period