But the data contradicts them. Zee5’s Mast Mein Rehne Ka (a film about senior citizens discovering sexuality) was championed by young women who bought tickets for their mothers. The “family audience” is changing. Mothers and daughters are now pressing together for better, spicier stories that acknowledge adult female desire.
: Research in this field, such as Antara Mukherjee's work , highlights how women are often marginally positioned for visual impact and "fetishistic pleasure" to satisfy the male audience's gaze, even in genres like sports movies [20]. But the data contradicts them