Young influencers are ditching synthetic fabrics for cotton khadi, Mysore silk, and Bengali tant. The keyword here is "Slow Fashion."
In the West, "spirituality" is a niche lifestyle choice (yoga retreats, crystals). In India, it is infrastructure. You cannot separate the aarti (prayer ceremony) at the Ganga from the sewage management system of the city. You cannot discuss the morning news without noting which Swami (guru) is trending on Twitter. Young influencers are ditching synthetic fabrics for cotton