Consider the Barbie movie phenomenon (2023). It wasn't just a film. It was a fusion of fashion (Zara knockoffs), music (the "Barbie World" track on Spotify), social media (the Barbie Selfie Generator), and legacy news (discussions on patriarchy and feminism). The studio successfully linked entertainment content (the movie) to every facet of popular media (news, fashion, music, social media). The result? A billion-dollar box office and a summer defined by pink.
How the Marvel Cinematic Universe (MCU) uses Disney+ series to deepen movie plotlines, or how The Witcher franchise bridges novels, video games, and streaming.