The production process in Brazil was also documented in a "making-of" film, which explored the creative collaboration between the photographer and the models. Because 2010 was a common year starting on a Friday, the calendar's date structure is identical to years such as 1999 and 2021, and it will be applicable again in 2027.
Furthermore, the 2010 calendar featured models soaked in water, wearing very little, shot in a style that blurred the line between editorial fashion and voyeurism. Critics called it "exploitative." Pirelli called it "rebellious." Pirelli Calendar 2010.pdf
Shortly after the calendar’s release in late 2009 (for the 2010 year), fashion critics attacked. The Evening Standard called it "tawdry." The Guardian asked, "Has Pirelli jumped the shark?" But the real blow came later, when several models from the shoot came forward with allegations of misconduct against Richardson, leading to his effective banishment from high-fashion publications like Vogue and GQ. The production process in Brazil was also documented
The 2010 Pirelli Calendar, photographed by , marked a radical departure from the ethereal, high-glamour style of previous editions. Instead of exotic, far-flung locations or mythological themes, Richardson took the calendar to Brazil —specifically Rio de Janeiro and São Paulo—to create a raw, energetic, and overtly sexualized portrait of modern Brazilian beauty and culture. Critics called it "exploitative
Would you like a comparison to another Pirelli Calendar year (e.g., 2007 or 2016), or an analysis of how Richardson’s style differed from previous photographers like Mario Testino?
