Indonesian youth are also driving social and environmental change in the country. Many young Indonesians are passionate about issues such as climate change, social justice, and human rights, and are using their voices and actions to make a difference. For example, the Indonesian youth-led movement, "Indonesia Mengajukan" (Indonesia in Action), has been campaigning for climate action and sustainable development since 2015. Similarly, the #Indonesia Save Movement, led by young activists, has been raising awareness about issues such as plastic pollution and deforestation.
While fast fashion remains popular, a growing segment of urban youth is gravitating toward and eco-conscious living. Indonesian youth are also driving social and environmental
Unlike Western markets where e-commerce is largely clinical (Amazon), Indonesian youth prefer "social" shopping. Live-streaming sales on Shopee or TikTok, where influencers interact in real-time, are the standard. 2. "Skena" and the New Music Identity Similarly, the #Indonesia Save Movement, led by young