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Why do campaigns featuring survivors outperform those using only didactic messaging? Cognitive science offers three answers:

Over-reliance on “perfect” survivors (e.g., photogenic, articulate, morally “pure”) can marginalize those with complex or ongoing struggles. Campaigns should diversify voices, including survivors who don’t fit a neat redemption arc. rape portal biz portable

: They often provide a centralized location for resources, specialist counseling referrals, and documentation guides. Business Impact Why do campaigns featuring survivors outperform those using