The community has since developed a "Tier 2 Swap" to combat this. If a brand tries a Loossers Swap, the true loossers will swap the brand’s swap —taking the brand’s official video and swapping its audio with corporate elevator music to drain it of any remaining humor.
: Creators often use the premise of "swapping places" with a more (or less) successful influencer for 24 hours to explore lifestyle differences.
The "Swap" usually manifests in three distinct ways:
