For decades, the model of media was a library. You paid for access (a cable subscription, a movie ticket), but the content itself was largely universal. If a show was popular, everyone watched it. "Must-See TV" was a literal description of the national zeitgeist—a shared moment where millions of eyes focused on the same screen at the same time.
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The New Gold Rush: The Power of Exclusive Entertainment in Popular Media For decades, the model of media was a library
