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Narrative-driven games like The Last of Us or Elden Ring allow players to "take" the story in different directions. The player isn't just watching the media; they are the media.

This creates a feedback loop. If the data shows that people "take" to a specific genre—like true crime or multiverse fantasies—studios will flood the market with similar content. This leads to the "franchise-ification" of Hollywood, where familiar IPs (Intellectual Properties) are prioritized because they are a safe bet for engagement. The Future: Immersive and Interactive Media momxxx take it

Hollywood and gaming studios are leaning heavily into . Narrative-driven games like The Last of Us or