While the upside is significant, social media is a double-edged sword. Maintaining a professional "hygiene" is critical to protecting your career longevity.

Social media content is the most scalable way to build a "luck surface area." By consistently sharing your journey and expertise, you move from searching for opportunities to having them find you.

Let us assume you have a past. Maybe you tweeted something stupid in 2014. Maybe a photo from a college party is floating around.

Inappropriate or poorly considered content can have immediate and long-lasting professional consequences.

In today’s professional landscape, the line between your digital presence and your career trajectory has all but vanished. Gone are the days when a two-page PDF was the only thing standing between you and a dream job. Today, are inextricably linked.