For brands and media analysts, ignoring this market is a fatal mistake. Indonesia is not just a consumer of global culture; it is a prolific producer. The next viral video format will likely not come from Los Angeles or Seoul. It will come from a smartphone in a rented villa in Puncak, edited with stock transitions, and posted with the caption: "Like, komen, share, ya!"
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Some popular Indonesian comedy sketch groups: For brands and media analysts, ignoring this market
