Directed by Swedish filmmaker Jonas Åkerlund, the video is famous for its "POV" (point-of-view) perspective, putting the viewer in the shoes of a protagonist on a chaotic, drug-fueled night out in London.
| Entity | Action Taken | |--------|---------------| | | Initially banned the track entirely; later played a vocal-free edit only after midnight. | | MTV (US) | Refused to air the uncensored video. The “censored” version still blurred nudity and drug use. | | MTV UK | Banned the video from daytime rotation; only aired it once on a late-night specialty show after a content warning. | | MuchMusic (Canada) | Banned the video outright, calling it “degrading to women.” | | Commercial radio (worldwide) | Most stations played an instrumental or heavily edited version. | | Retailers (e.g., Wal-Mart, Kmart) | Sold the Fat of the Land album with a sticker warning for explicit content; some refused to stock it. | Prodigy - Smack My Bitch Up -uncensored - banne...
The band’s response was defiance. Keith Flint (then vocalist of The Prodigy, since deceased) famously told NME : “If you can’t handle it, don’t buy it. Simple as that. It’s not a pop song for children.” Directed by Swedish filmmaker Jonas Åkerlund, the video
during live performances, with vocalist Maxim repeating "Change my pitch up" instead. 2. The Controversial Music Video The “censored” version still blurred nudity and drug use
The "uncensored" director’s cut includes an extra 45 seconds of the sexual encounter and a longer fight sequence, which was deemed too graphic even for the DVD release of Their Law: The Singles .
Directed by Swedish director , the video depicts a chaotic, first-person "POV" night out in London.