Public comment sections are no longer the primary hub for deep engagement.
To understand the lifecycle, let us consider a fictional but archetypal event: indian desi mms scandals
The most durable viral videos are those that don't make sense. The "Yanny or Laurel" audio illusion. The blue/black or white/gold dress. A weird statue appearing in a city overnight. These videos thrive because the discussion is the content. There is no conclusion; there is only endless debate. Public comment sections are no longer the primary