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This has democratized the career. You no longer need millions of subscribers to go full-time. A video content creator focusing on a specific niche—vegan cooking, vintage car restoration, or coding tutorials—can build a sustainable career with a smaller, but more dedicated, audience.

: Brands now prioritize micro-influencers with highly engaged, niche audiences over macro-influencers with millions of passive followers. manyvids 23 08 18 emma rose and jay pleasure ts free

As of 2024, 54.9% of creators identify as full-time professionals, a steady increase from previous years. This has democratized the career

To remain competitive, creators must master a blend of creative and technical disciplines: vintage car restoration