You can access Alfa TV's live content through several digital platforms:
This paper examines the role of live television formats (“vo živo”) in shaping audience perception, trust, and real-time engagement, using Alfa TV (North Macedonia) as a case study. Focusing on its news and talk-show segments broadcast live between 2020–2025, the study analyzes how unscripted content impacts political discourse, crisis reporting, and viewer interactivity. Findings suggest that “vo živo” segments on Alfa TV increase perceived authenticity but also carry risks of misinformation and regulatory challenges. The paper concludes with recommendations for live broadcast standards in small-market media environments. alfa tv vo zivo
The phrase "alfa tv vo zivo" refers to the live streaming service of Alfa TV (Алфа ТВ) You can access Alfa TV's live content through