The rise of social media has led to the proliferation of new forms of work and entrepreneurship, often referred to as "influencer capitalism" (Marwick & boyd, 2011). OnlyFans, in particular, has created new opportunities for creators to monetize their bodies, identities, and experiences. Research on OnlyFans has primarily focused on the platform's impact on sex work and feminist debates (e.g., Gerber, 2020). However, there is a growing need to examine the ways in which creators on OnlyFans construct and perform their identities, particularly in relation to pregnancy and motherhood.
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