: Brands like Jellycat have seen massive revenue spikes (66% year-over-year), leading to high-end crossovers like the Jellycat Airlines pop-up at Harrods.
Currently the most licensable property in Asia, Chiikawa —which translates to "Small and Cute"—epitomizes the genre. Episodes run 60 seconds long. Characters speak in single-mora sounds ("ha," "ee," "fuu"). Despite (or because of) this simplicity, the franchise generated over $500 million in merchandising last year, proving that is commercially explosive.