Media companies are prioritizing in-person experiences (theme parks, live events, and "in-real-life" pop-ups) to monetize their intellectual property beyond the screen.
Live events are also getting a digital facelift. Updated media strategies now include "Co-streaming," where fans watch live sports or awards shows alongside their favorite influencers. This turns a solo viewing experience into a global digital tailgate party. 4. Creators as the New Media Moguls