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: For younger audiences, especially Gen Z, social media creators are often more relevant than traditional TV personalities. This has led to "creator-led" innovation where short-form content acts as a lab for cultural trends.

: Traditional "appointment viewing" on cable has been largely replaced by instant, ad-free access provided by SVOD (Subscription Video on Demand) services. familytherapyxxx210325nianaccipeaceandq exclusive

Consumers now spend an average of on media activities. : For younger audiences, especially Gen Z, social

The "Attention Economy" is the primary driver for how popular media is currently structured: : For younger audiences