(Jakarta Modest Fashion Week, Indonesia Fashion Week) draws international buyers. The government, through the Ministry of Trade, has identified modest fashion as a priority export industry. The goal? To make Indonesia the global reference for halal fashion by 2024.

In the bustling streets of Jakarta, a young professional walks into a high-rise office. Her blazer is tailored, her handbag is designer, and her hijab—layered impeccably in a soft pastel shade—is not just a covering; it is a statement. In Surabaya, a teenager scrolls through TikTok, pausing to learn a new "tutorial OOTD" (Outfit of the Day) featuring a pleated jersey hijab with a brooch. On the runway of Jakarta Fashion Week, models stride past photographers wearing headscarves that blend traditional batik prints with futuristic silhouettes.