By 2019, the "streaming wars" began in earnest with Disney+, Apple TV+, HBO Max (now Max), and Peacock. Exclusivity became the primary weapon.
Yet, the media conglomerates are betting that loyalty eventually overrides fatigue. They are now merging platforms (HBO Max merging with Discovery+) to offer "mega-exclusivity." The goal is to become an irreplaceable utility, like water or electricity, for popular media. heroinexxxcom exclusive