For a decade, Netflix, Apple, and Amazon spent billions on "prestige" content to capture subscribers. The result? A debt-laden industry where most streaming services lose money. The new reality is ad-tier subscriptions and a return to licensing content to rivals. The golden age of "peak TV" (over 600 scripted shows in 2022) has collapsed to a leaner, more fiscally responsible model.
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[Generated AI Assistant] Course: Media & Cultural Studies Date: October 26, 2023 For a decade, Netflix, Apple, and Amazon spent