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In 2026, the Indonesian entertainment industry is witnessing a significant shift toward local content dominance, with homegrown films and digital creators now rivaling or surpassing international giants like Hollywood and K-pop in domestic popularity .

While Indonesian popular videos are deeply rooted in local nuances, they are increasingly intersecting with global trends. The "Hallyu" (Korean Wave) has a massive influence on Indonesian content, seen in the popularity of K-pop reaction videos and Korean-style aesthetic vlogs. Conversely, Indonesian content is also finding international feet; local horror films (a staple of the entertainment industry) and action cinema like The Raid have used video marketing to build global cult followings. In 2026, the Indonesian entertainment industry is witnessing

Murah seru (cheap fun). Indonesian TikTok is obsessed with thrifting. Creators visit massive textile waste dumps in Bandung or Jakarta, digging through "garment waste" to find vintage Nike or obscure Japanese band tees. These videos are political, albeit quietly. They speak to the economy of preloved goods and the cleverness of the anak muda (youth) who refuse to pay full price for fast fashion. Creators visit massive textile waste dumps in Bandung