Rokeach M. -1973-. The Nature Of Human Values. New York Free 'link' Press

His book, The Nature of Human Values (Free Press, 1973), is more than a dusty academic text. It is a manual for understanding why you argue with your relatives at Thanksgiving, why marketing works, and why some political compromises are mathematically impossible.

: World peace, family security, freedom, happiness, wisdom, and equality. Instrumental Values His book, The Nature of Human Values (Free