Dealers are emotional. After signing a large PO, they often get "buyer's remorse" because they worry about moving the stock. Generic training says "reassure them." The TRADESMAN says "give them a liquidation path."
The TRADESMAN is not a general business coach. He is not a motivational speaker. He is a specialized architect of wholesale transaction strategies. This article dives deep into the methodology, the mindset, and the mechanics of the Deal to Dealer Trainer and why this role is the single most valuable asset for any B2B distribution company. TRADESMAN- Deal to Dealer Trainer