: The video was initially shared between students via Multimedia Messaging Service (MMS) . It eventually went viral on the internet and was listed for auction on Baazee.com (now eBay India) under the title "DPS girls having fun".
The social media discussion that followed exposed a critical loophole in platform governance. Despite laws like the IT (Intermediary Guidelines) Rules, 2021, which mandate the removal of content involving child sexual abuse material (CSAM) or non-consensual intimate images, the platforms’ reactive mechanisms proved inadequate. For every link that was reported and removed, ten new mirrors appeared. Telegram channels and private WhatsApp groups became echo chambers of impunity. The discussion shifted from "this is wrong" to "how can I find the video?"—a moral collapse facilitated by algorithmic recommendation engines that prioritized engagement over ethics. Social media companies, hiding behind the shield of "user-generated content," failed to deploy proactive AI filters that could have detected and blocked the video at its first upload. The viral video thus exposed the lie that platforms are merely neutral carriers; in reality, their architecture is optimized to amplify precisely such sensational, harmful content.
