Houseofyre 20 02 07 Candice Dare | Sensual Suite Better ((better))
Candice’s involvement extended beyond the front of the ads: she helped select the base note for the flagship fragrance, tested the tactile qualities of the cashmere‑blend throws, and even suggested the “Better” tagline—an understated promise that the suite would improve the everyday environment, not merely adorn it.
When House of YRE needed a face for the original campaign, they turned to , a then‑rising model‑actress whose name alone hinted at boldness. Dare’s collaboration was not a one‑off photo shoot; she co‑authored the creative brief, insisting that the collection should feel less like a product and more like a ritual . houseofyre 20 02 07 candice dare sensual suite better